Globalisation

Read e-book online Globalization and American Popular Culture PDF

By Lane Crothers

Now in an absolutely revised and up-to-date variation, this concise and insightful ebook explores the methods American well known items similar to videos, track, tv courses, speedy meals, activities, or even garments types have molded and proceed to steer smooth globalization. Lane Crothers deals a considerate exam of either the allure of yank items around the globe and the terror and rejection they result in in lots of humans and countries around the globe. the writer defines what we suggest by way of "popular culture," how pop culture is exclusive from the commonplace proposal of "culture," and what constitutes "American" pop culture. Tracing how U.S. videos, song, and television turned dominant in international pop culture, Crothers additionally considers the ways that non-visual items like fast-food franchises, activities, and style became ubiquitous. He additionally provides a desirable set of case experiences that spotlight the numerous roles American items play in quite a number diversified countries and groups. Concluding with a projection of the longer term influence of yankee pop culture, this publication makes a strong argument for its valuable function in shaping international politics and monetary development.

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Globalization and American Popular Culture by Lane Crothers


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