Download PDF by Julia Wimmers: Design and Analysis of a Questionnaire

Seminar paper from the yr 2010 within the topic details administration, grade: 1,7, college of technologies, Munich, direction: MBA, language: English, summary: A reference questionnaire according to the examine subject of the way “to end up the industry possibilities for a brand new, non-alcoholic fruit juice drink between more youthful shoppers” is first defined after which analyzed intimately. As a questionnaire is without doubt one of the most renowned easy methods to achieve fundamental info the writer makes use of the method of make the exam from normal to element: in the first superficial description, the simplicity and timelessness of the appeared item of research “fruit juice drink” is confirmed and a few normal questionnaire standards with their corresponding attribute values like standardized interview process, written approach to facts assortment, collage scholars as goal staff and lacking indication on pre-codification are awarded. the 1st 21 questions are sincerely interested by content material specification, likings of the objective workforce and id of triumphing interrelations among product personal tastes in addition to procuring and eating behaviour. not like the final query No. 22 which goals at amassing common own (socio demographic) information of the respondents. the writer then splits the center a part of the genuine research in 4 sub chapters, describes and evaluates structure and constitution of the questionnaire: 5 content material components with partially inconsistent alignment of tick containers and reaction ideas. an in depth research of approximately all of the questions follows then, query No. eight for e.g. is particularly hard created - the respondent has to guage six counter elements of attributes so one can classify her or his favorite non-alcoholic drink. moreover dichotomous questions are chanced on yet unfortunately no multiple-choice ones. while within the sector of scaling, the questionnaire quite convinces because it has a mix of five% nominal, seventy five% ordinal and 10% ratio scaling volume of questions, leaving simply 10% of unstructured, open-ended questions with out scaling.