Download PDF by Dr Redshaw Sarah: In the Company of Cars: Driving as a Social and Cultural

By Dr Redshaw Sarah

ISBN-10: 0754671984

ISBN-13: 9780754671985

ISBN-10: 113807179X

ISBN-13: 9781138071797

It has lengthy been authorised that the social and cultural meanings of the auto a ways exceed the sensible want for mobility. This e-book marks the 1st try to give a contribution to highway safeguard, contemplating, intensive, those meanings and the cultures of using which are formed via them.

In the corporate of vehicles examines the views that children have on vehicles, and explores the wider social and cultural meanings of the automobile, the capability it's imagined to fulfil, and the predicted advantages it bargains to younger drivers.

From focus-group study performed in Australia, the e-book takes up the perspectives of adolescents on more than a few subject matters, from media to vehicle use to gender functionality. the writer appears to be like on the ways that using has been outlined via articulations of the auto that emphasize valued beneficial properties of the car-driver, comparable to gender, youthfulness, prestige, age, strength, raciness, sexiness, ruggedness and competitiveness. The ebook takes a world standpoint on mobility, contemplating the effect of vehicles and highway defense coverage on caliber of lifestyles, and the worth and importance of different modes of trip, in more than a few countries.

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Download PDF by Mike Fritz,Paul D. Berger: Improving the User Experience through Practical Data

By Mike Fritz,Paul D. Berger

ISBN-10: 0128006358

ISBN-13: 9780128006351

Improving the person adventure via sensible facts Analytics shows you the way to make UX layout judgements in line with data—not hunches. Authors Fritz and Berger support the UX specialist realize the big capability of person info that's accrued as a average derivative of regimen UX learn equipment, together with moderated usability checks, unmoderated usability exams, surveys, and contextual inquiries. Then, step by step, they clarify easy methods to make the most of either descriptive and predictive statistical thoughts to realize significant perception with that facts. through learning using those strategies, you’ll satisfaction your clients, raise your base line and achieve a strong aggressive virtue to your company—and your self.

Key gains comprise:

  • Practical propose on selecting the right facts research approach for every venture.
  • A step by step method for using each one approach, together with examples and situations drawn from the UX box.
  • Detailed reveal photographs and directions for appearing the concepts utilizing Excel (both for notebook and Mac) and SPSS.
  • Clear and concise suggestions on reading the information output.
  • Exercises to perform the techniques
  • Practical information on selecting the right facts research process for every project.
  • Real-world examples to construct a theoretical and sensible realizing of key options from shopper and fiscal verticals.
  • A step by step method for using each one predictive approach, together with exact examples.
  • A distinct consultant to analyzing the information output and examples of the way to successfully current the findings in a report.
  • Exercises to benefit the techniques

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New PDF release: Interface (MIT Press)

By Branden Hookway

ISBN-10: 026252550X

ISBN-13: 9780262525503

In this e-book, Branden Hookway considers the interface now not as expertise yet as a sort of dating with expertise. The interface, Hookway proposes, is right away ubiquitous and hidden from view. it really is either the bottleneck during which our courting to know-how needs to move and a effective stumble upon embedded in the use of expertise. it's a website of contestation -- among human and desktop, among the fabric and the social, among the political and the technological -- that either defines and elides alterations. A virtuoso in a number of disciplines, Hookway bargains a conception of the interface that attracts on cultural thought, political conception, philosophy, paintings, structure, new media, and the background of technology and expertise. He argues that the theoretical mechanism of the interface bargains a robust method of questions of the human courting to expertise. Hookway unearths the beginning of the time period interface in nineteenth-century fluid dynamics and lines its migration to thermodynamics, info idea, and cybernetics. He discusses problems with topic formation, organization, energy, and keep watch over, inside contexts that come with expertise, politics, and the social position of video games. He considers the technological augmentation of people and the human-machine approach, discussing notions of embodied intelligence. Hookway perspectives the determine of the topic as either receiver and energetic manufacturer in strategies of subjectification. The interface, he argues, stands in a relation either alien and intimate, vertiginous and orienting to people who go its threshold.

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Social Media Marketing und Recht, 2. Auflage (German - download pdf or read online

By Thomas Schwenke

ISBN-10: 3955615901

ISBN-13: 9783955615901

Die neue Auflage des Standardwerks, proper wie ehedem. Denn kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Und gegen Abmahnungen oder anderen juristischen Ärger ist dabei niemand gefeit. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht - das Buch erklärt klar und verständlich, used to be zu beachten ist. Rechtsanwalt Thomas Schwenke, ist bekannter und beliebter Experte für sein Spezialgebiet Social Media advertising and marketing. Er berät Marketingkunden zu Webthemen, bloggt und ist auch bei den klassischen Medien als Experte weiterhin sehr begehrt (Heute magazine, Stern u.v.m.). Denn Thomas Schwenkes große Stärke ist es, juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für die dritte Auflage werden die Inhalte komplett geprüft, aktualisiert und mit neuen Fallbeispielen illustriert.

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Download e-book for kindle: Goodbye iSlave: A Manifesto for Digital Abolition by Jack Linchuan Qiu

By Jack Linchuan Qiu

ISBN-10: 0252040627

ISBN-13: 9780252040627

ISBN-10: 0252082125

ISBN-13: 9780252082122

Welcome to a courageous new global of capitalism propelled through excessive tech, guarded via enterprising authority, and carried ahead by way of hundreds of thousands of workers being robbed in their souls. collected into big manufacturing unit complexes and terrified into obedience, those employees feed the world's habit to iPhones and different commodities--a iteration of iSlaves trapped in an international financial system that depends and studiously ignores their oppression. concentrating on the alliance among Apple and the infamous Taiwanese producer Foxconn, Jack Linchuan Qiu examines how companies and governments in all places collude to construct platforms of domination, exploitation, and alienation. His interviews, information research, and first-hand statement exhibit the conditions confronted by means of Foxconn workers--circumstances with bright parallels within the Atlantic slave exchange. Qiu additionally exhibits how the enthusiast intake of electronic media additionally creates compulsive unfastened exertions that constitutes a kind of bondage for the consumer. Arguing as a electronic abolitionist, Qiu attracts thought from transborder activist teams and different types of grassroots resistance to make a passionate plea aimed toward uniting--and liberating--the forgotten staff who make our twenty-first-century lives possible.

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Human Aspects of IT for the Aged Population. Design for - download pdf or read online

By Jia Zhou,Gavriel Salvendy

ISBN-10: 3319209124

ISBN-13: 9783319209128

the 2 LNCS quantity set 9193-9194 constitutes the refereed court cases of the 1st foreign convention on Human facets of IT for the elderly inhabitants, ITAP 2015, held as a part of the seventeenth overseas convention on Human-Computer interplay, HCII 2015, held in l. a., CA, united states, in August 2015, together with 15 different thematically meetings. the full of 1462 papers and 246 posters offered on the HCII 2015 meetings have been conscientiously reviewed and chosen from 4843 submissions. those papers of the 2 quantity set tackle as follows: LNCS 9193, layout for getting older (Part I), addressing the subsequent significant issues: HCI layout and assessment tools for the aged; ICT use and recognition; getting older, the internet and social media; and the aged and cellular units and LNCS 9194, layout for lifestyle (Part II), addressing the next significant themes: overall healthiness care applied sciences and prone for the aged; domestic and paintings aid; shrewdpermanent setting and AAL; and verbal exchange, video games, and entertainment.

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Download e-book for iPad: Beauty Technology: Designing Seamless Interfaces for by Katia Vega,Hugo Fuks

By Katia Vega,Hugo Fuks

ISBN-10: 3319157612

ISBN-13: 9783319157610

The expanding advances in electronics permits smaller and extra strong units, bringing wearable computing toward fact. even if, such a lot wearable desktops are very wonderful and put on clothing and accessories. This booklet attempts to take on this phenomenon by way of introducing a brand new wearable computing subfield referred to as good looks expertise.

By utilizing the body's floor as an interactive platform, the combination of know-how into attractiveness items is explored and will be utilized on to ones dermis, fingernails, and hair including new performance to good looks items utilizing expertise in a private, seamless and stylish manner. An interdisciplinary technique is taken, exploring the layout of good looks applied sciences corresponding to Conductive make-up, Tech Nails, Hairware and FX e-makeup to be able to create novel interfaces for Human desktop Interaction.

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Download PDF by Ann Majchrzak,Elizabeth Fife,Qingfei Min,Francis Pereira: Activating the Tools of Social Media for Innovative

By Ann Majchrzak,Elizabeth Fife,Qingfei Min,Francis Pereira

ISBN-10: 3319032291

ISBN-13: 9783319032290

using social media instruments within the firm is increasing speedily and but, corporations are nonetheless doubtful concerning the total price of this task and the way top to facilitate important results. the point of interest of this e-book is, from a managerial viewpoint, the keep watch over of data, the level to which such instruments can improve worker delight and the way top to exploit social media instruments to achieve particular results together with leading edge collaboration. As businesses flip to IT recommendations as substitutes for face-to-face engagements, an figuring out of the social dynamics – how staff can top speak, locate and use details and generate motivation via computer-mediated actions is key. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like functions because of worker call for, yet aren't learning results comprehensively or dealing with methods to create wanted results. This ebook fills this data hole via reading the method and result of a managed learn in businesses, one within the US and the opposite in China. In every one corporation “wiki demanding situations” have been brought to staff who have been supplied instructions to provide goal-oriented results. The book examine the consequences in each one case and recommend instructions for companies to accomplish “wiki-readiness” to help innovation and co-creation.

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Usability and Internationalization of Information Technology - download pdf or read online

By Nuray Aykin

ISBN-10: 0805844783

ISBN-13: 9780805844788

ISBN-10: 0805844791

ISBN-13: 9780805844795

this day, increasingly more websites are supplying content material in a number of languages for distinct international locations, and increasingly more items are being designed for cultural modifications in brain. despite the fact that, the idea that of cross-cultural layout has no longer but turn into a powerful strength within the practitioners' and educators' time table. This publication appears at suggestions, software program, instruments, the present cutting-edge, and destiny instructions that one must comprehend for a winning program of cross-cultural interface layout.

Usability and Internationalization of knowledge Technology presents a bridge among theoretical foundations and sensible examples, in addition to directions for designing info know-how for various cultures, languages, and locales. Written by way of the various optimum practitioners from the USA, Europe, and Asia, the e-book is prepared into 3 sections. It starts off with a basic creation to the subject and discusses cultural issues. half II makes a speciality of a few features of layout, rate justification and overseas usability reviews. half III covers 3 case experiences on foreign consumer interface layout. An appendix is incorporated on the finish of the e-book, supplying an inventory of books and magazines released within the sector of internationalization within the person interface layout, venture administration, software program layout and improvement fields, in addition to worthwhile assets, the top journals, and the non-profit enterprises that care for internationalization.

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The Persona Lifecycle: Keeping People in Mind Throughout - download pdf or read online

By John Pruitt,Tamara Adlin

ISBN-10: 0125662513

ISBN-13: 9780125662512

The character Lifecycle is a box advisor completely concerned about interplay design's most well liked new strategy. The personality Lifecycle addresses the "how" of making potent personas and utilizing these personas to layout items that folks love. It doesn’t simply describe the worth of personas; it deals specific suggestions and instruments concerning making plans, growing, speaking, and utilizing personas to create nice product designs. furthermore, it offers wealthy examples, samples, and illustrations to mimic and version. might be most significantly, it positions personas now not as a panacea, yet as a mode used to counterpoint different user-centered layout (UCD) ideas together with scenario-based layout, cognitive walkthroughs and consumer trying out. The authors built the personality Lifecycle version to speak the worth and functional software of personas to product layout and improvement professionals.

This ebook explores the full lifecycle of personas, to steer the fashion designer at every one degree of product improvement. It encompasses a working case learn with wealthy examples and samples that show how personas can be utilized in development a product end-to-end. It additionally provides instructed most sensible practices in options, instruments, and cutting edge tools and comprises 1000's of appropriate tales, statement, evaluations, and case stories from person event pros throughout numerous domain names and industries.

This e-book can be a useful source for UCD pros, together with usability practitioners, interplay designers, technical writers, and application managers; programmers/developers who act because the interplay designers for software program; and people pros who paintings with builders and designers.

Features
* Presentation and dialogue of the whole lifecycle of personas, to lead the clothier at each one degree of product development.
* A working case learn with wealthy examples and samples that reveal how personas can be utilized in construction a product end-to-end.
* suggested top practices in strategies, instruments, and leading edge methods.
* hundreds of thousands of proper tales, statement, critiques, and case reviews from person adventure pros throughout numerous domain names and industries.

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