Read e-book online Buy It Now: Lessons from eBay PDF

By Michele White

ISBN-10: 0822352265

ISBN-13: 9780822352266

ISBN-10: 0822352400

ISBN-13: 9780822352402

In Buy It Now, Michele White examines eBay and its emphasis on neighborhood and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are bolstered through the web site. She indicates how educational texts, rule structures, and ads "configure the user," permitting eBay to point how the location is meant to operate whereas additionally upholding specific values and practices. White info how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions integrated in marriage ceremony gown listings, and the way eBay directs participants to the "Adult purely" a part of the web site once they use the hunt phrases "gay" and "lesbian." She discloses the ways in which eBay gives you a being concerned neighborhood yet its "Black Americana" type reproduces racism by means of permitting dealers' narratives that excuse and romanticize slavery and insult African american citizens. White additionally appears to be like at how contributors problem eBay's different types, ideas, and values, analyzing typical options of resistance by way of and dealers within the lesbian and homosexual curiosity listings. by means of studying the organizational and cultural logics found in eBay, White emphasizes how different web settings, together with craigslist, usually are not as obvious, community-oriented, and empowering as they declare. She proposes tools for studying and reconceptualizing new media sites.

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